Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. □ Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Pragmatic Solutions – Leading iGaming platform technology. This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Ulrich’s knack is to build tailor-made media solutions that respond to both single markets and global business ambitions in close partnerships with media agencies while focusing on data and marketing technology. Ever since, he has worked across multiple markets leading media strategies in various industries for brands such as Nestle, Disney, CapitalOne, IBM, Pfizer and the Belgian National Lottery. His debut on the media agency and creative agency side in New York forged his interest in user experience. Ulrich Gilot joined Betsson Group as Head of Media in 2020 with the goal to fulfil the group’s ambition to drive media performance across key markets. What are the opportunities for 2023 and how do you take advantage of them? As we are soon to enter a world without 3rd party cookies, what is the current state of the industry and what is the next best alternative? Lastly, we touch on ChatGPT and how this will affect the marketing discipline within iGamingĠ1:00 - Ulrich Gilot's background and historyġ3:50 - Definition of marketing and use of the 4 Psġ9:40 - Definition of media and its use cases in iGamingĢ6:00 - Can SMO and marketing professionals be as productive as they were two years ago?ģ7:20 - The impact of the loss of third-party cookiesĥ5:10 - Rich media and how to effectively utilize itĠ1:07:30 - Do iGaming companies utilize Chat GPT and other AI tools? The media landscape is constantly evolving. □ Podcast with Michael Pedersen and Ulrich Gilot, Head of Media at Betsson
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